Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements
Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material
Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation
Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
Most entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.